The Blink management team gave a product demonstration and presented an overview of positioning and products to journalists and influencers from the UK’s leading print and online, including The Financial Times, T3 and the Daily Mail. Media content was created and distributed which illustrated the key messages about Blink, positioning the brand as notable entrants to the UK’s home security market.Ī major launch event took place at London’s prestigious Ivy restaurant. Implementing an effective launch strategyīrookscomm implemented an integrated approach in response to the launch brief, mapping out a project plan containing the PR, Marketing and logistical tasks required to support the UK launch and to build momentum. arrange and place product reviews and competitions within target print and online publications.Īfter shortlisting several agencies David chose brookscomm, a UK-based integrated PR and digital marketing agency, because of its experience in helping boost the profile of technology brands in new markets and its expertise in Amazon digital marketing.implement digital Facebook and Amazon Marketplace campaigns to drive sales to .uk.optimise Blink’s .uk listings to illustrate the features and benefits of the products.coordinate a press launch event that notable lifestyle/tech media journalists would attend.

“ We identified .uk as our primary sales channel and defined a requirement for an agency that could provide both PR and digital marketing services to create awareness and establish our brand in the UK and then throughout Europe.”ĭavid’s brief detailed the need for integrated and measurable PR and Marketing services. Without an established brand presence, a marketing function or connections to media in Europe, David needed support from a UK-based PR & Marketing agency: Establish the brand in the EUīlink’s Head of Digital Marketing and Sales, David Laubner, was tasked with launching Blink in Europe. Blink had achieved rapid growth and penetration of the North American home security market and now wanted to target the European market. Blink, a fast-growing American company at the forefront of smart home technology, required an integrated agency to launch and establish the brand in the UK on before expanding into other European markets.īlink’s stylish, battery-powered video monitoring systems are disrupting the home security industry by providing consumers with instant home insight via an affordable, easy-to-setup solution.

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